Zapigo is the world's first agentic gift card for those who like giving thoughtful gifts but are time-starved.
Gifters simply set a budget, add a warm video greeting and send to the recipient's phone number.
Zapigo's gifting genie helps the recipient pick the perfect gift from a vast catalog curated from Amazon and online brands.
Recipient has their gift delivered directly. Gifter only pays for what is delivered.
Addresses the gifting problem. Most people regift specific gifts.
Gift cards are impersonal, not memorable and feel transactional.
Zapigo's product suite addresses all celebrations
GIFT: Virtual Gift Card with AI Gifting Genie and vast catalog
GREET: Gifter can add text, photos, audio and video to their gift card, enhancing the gifting experience. Or just send these greetings for free.
GATHER: Free event web page with RSVP tracking, reminders, directions, gifting and return gifts.
SCAN: Gift boxes with a token gift and a QR code which the gifter scans to add a virtual gift. Recipient scans QR code to choose gift and have it delivered home.
`Tech and AI-enabled approach lends itself to ops-light growth
B2B2C: Partner with party & wedding planners, as well as event spaces, hotels, function halls.
B2C: Millennials & older Gen Z. High spenders. Time-starved.
Focus on occasion-based gifting by top 10 million consumers in tier-1 Indian cities
Global Gifting Market: $2 trillion
India's gifting market: $75 billion in 2024 growing to $100 billion in 2030.
India's gift card market: $18 billion in 2023 growing to $57 billion in 2032.
Zapigo's Total Addressable Market (TAM): $1.8 billion in 2026.
We make money through seller commissions.
Sales margins from D2C brands: Same rates as Amazon @ 12-15% gross margins
Private Labels & Bulk Buying: 20-60% margin. Unorganized categories such as books, merch, quirky gadgets, snacks. Bulk orders to brands that are popular with our customers.
Sponsored/featured selections and ads.
Moats: User experience optimized for gifting not shopping. Other than the products themselves, everything else is free, enhancing the experience thus driving return customers. Since gifting involves two parties, CAC is halved.
Competition: Amazon and other marketplaces (impersonal & transactional), Store gift cards like FabIndia (small selection), Gifting services like Ferns & Petals, India Gifting Portal (poor user experience), Loop & Tie, Snappy Gifts (both US based)
Seasoned professionals from the eCommerce, tech product and media space.
Vikram Hiresavi | Product leader with rich experience in eCommerce & SMB fintech in US & India markets
Shoba Narayan | Author, veteran journo & established content curator
Seeking Rs. 4.5 crores ($530K) in seed funding to speed up product-market fit efforts.
Future efforts include Zapigo Experiences, Wedding Registries, Triggered Automated gifts, Celebrity Curations, Gift Pooling, Zapigo: your gifting App, Zapigo Select (high-value bespoke service for select clients)